Shaped Social Ltd

We build calm apps for the people you actually see.

Most social software is designed for reach. Ours is designed for the handful of people who already matter to you.

See what we make About the company

How we work

Four commitments that shape every product decision we make.

Small groups first

We design for five people, not five million. Software feels different when it only has to serve the people you know.

Privacy by decision

Retention limits, deletion rules and quiet modes are written into the code, not just into a policy page.

Calm by default

No feeds, no follower counts, no engagement loops. A notification has to earn its place.

Independent

Self funded and advertising free. Our products are paid for by the people who use them.

Our first product

Know where your people are.

Circl is private location sharing for small, closed groups of friends. It is in closed beta on iOS and Android.

Explore Circl

Working with us

We are a small team in Lincoln, England. If you are a journalist, a potential partner, or a group who would like early access to what we build, we would like to hear from you.